Uptone
Uptone
Uptone
Overview
Overview
Overview
CONTEXT
Uptone is an audio centric social media app. I worked with the founding team of the startup to design this mobile app.
DELIVERABLES - MOBILE
Research - Insights from research activities i.e competitive analysis, interviews, user testing.
Design - Design a mobile app for audio centric media consumption.
ROLE
Lead Product Designer
TOOLS
Figma, Lucidchart
INDUSTRY
Social Networking
Understanding the Problem
Understanding the Problem
Understanding the Problem
Existing social media platforms require visual concentration from users to consume content posted by other users. Consuming social media content is currently a monotonous process and also doesn’t establish the same sense of connection we get through having an in person conversation with someone.
Existing social media platforms require visual concentration from users to consume content posted by other users. Consuming social media content is currently a monotonous process and also doesn’t establish the same sense of connection we get through having an in person conversation with someone.
Existing social media platforms require visual concentration from users to consume content posted by other users. Consuming social media content is currently a monotonous process and also doesn’t establish the same sense of connection we get through having an in person conversation with someone.
Preliminary Research
Preliminary Research
Preliminary Research
I started off this project by conducting a competitive analysis of the social media platforms Instagram, Facebook, Clubhouse, and TikTok.
I started off this project by conducting a competitive analysis of the social media platforms Instagram, Facebook, Clubhouse, and TikTok.
I started off this project by conducting a competitive analysis of the social media platforms Instagram, Facebook, Clubhouse, and TikTok.
User Survey
User Survey
User Survey
70% of respondents multitask while on social media
Average time spent watching media is 4.2 hours
70% of respondents multitask while on social media
Average time spent watching media is 4.2 hours
Pain Points
Pain Points
Pain Points
Most existing social media platforms require visual concentration to consume
Social media lacks authentic sense of connection we get through having an in person conversation
Understanding the User
Understanding the User
Understanding the User
The prospective user for this product can be categorized into two distinct customer groups.
The prospective user for this product can be categorized into two distinct customer groups.
The prospective user for this product can be categorized into two distinct customer groups.
Brainstorming
Brainstorming
Brainstorming
After discussion with the founders and design team, we decided to create an alternative to existing visual and audio social networks that require full concentration to consume content. Our solution was an audio-centric social media app.
The key features:
Voice assistant
Duet feature
Audio commenting
Community page to discover new content
After discussion with the founders and design team, we decided to create an alternative to existing visual and audio social networks that require full concentration to consume content. Our solution was an audio-centric social media app.
The key features:
Voice assistant
Duet feature
Audio commenting
Community page to discover new content
Sketching
Sketching
Sketching
After deciding upon the key features of the app, I drew some preliminary sketches to quickly gather feedback.
After deciding upon the key features of the app, I drew some preliminary sketches to quickly gather feedback.
Usability Testing
Usability Testing
Usability Testing
I conducted moderated usability testing with 3 participants in order to determine how the designs were received by users and iterate quickly. The interviews consisted of a series of 7 tasks and 2 questions.
I conducted moderated usability testing with 3 participants in order to determine how the designs were received by users and iterate quickly. The interviews consisted of a series of 7 tasks and 2 questions.
Areas of Improvement
Areas of Improvement
Areas of Improvement
After conducting the usability testing, the following changes were made based on the results.
Update design system
Only have audio feed
Add button to play audio greeting on profiles
Add optional cover image to audio posts
After conducting the usability testing, the following changes were made based on the results.
Update design system
Only have audio feed
Add button to play audio greeting on profiles
Add optional cover image to audio posts
Final Prototype
Final Prototype
Final Prototype
